The Small-Batch Surge: Why Craft Cannabis and “Drop” Strains Are Winning
Craft cannabis isn’t a brand-new phenomenon; it’s the legal market’s refinement of a culture that long prized small-batch, terpene-rich flower and painstaking phenotype selection.
Fame Sells, Flower Wins: Inside the Rush of Celebrity Cannabis Lines
Celebrity cannabis is moving from novelty to a durable brand strategy because the market has matured enough to reward recognizable names that bring distribution leverage, earned media, and built-in communities.